The World Of Blogging

March 20th, 2015

The realms of the digital world are in our view one of the best places to learn and grow.

By discovering new ways to communicate and share information, we not only expand our own knowledge but also give ourselves so many new opportunities in the process.

With that in mind it’s no wonder that this week’s hot topic has become so popular. This week we’re looking into the digital phenomenon that is blogging.

Blogging is most certainly an integral part of the online culture we know and love today but did you know that it first began way back in the late 1990’s under the title “weblog”?

Since then a huge number of people reads blogs, whether they’re deemed “official” news blogs or even ones relating to our favourite hobbies and interests.

But it’s only been the last five to ten years however that they’ve actually taken off and become such an important part of the online landscape.

In 1999 there were a mere 23 blogs online yet by 2006 a whopping 50 million had appeared.

To say that blogging experienced exponential growth would be a massive understatement.

Political blogs were indeed the most popular in the early years with in-depth topic blogs gradually taking up centre stage.

By 2001 there was enough interest within blogging that how-to guides began to crop up.

Now there are even blogs about blogging and they just so happen to be making up a sizable portion of the most popular ones out there too.

A number of popular blogs we know today got their start in the early 2000s including the worldwide hit Huffington Post.

It was in 2003 that blogs officially became a force to reckoned with however, when Jason Calacanis, the founder of Weblogs, Inc. sold it to AOL for $25 million.

It was this sale and their continual rise in popularity that cemented the blog as a serious online tool rather than just a passing fad.

On that note, here are our top five facts about blogging.

  1. Blogging spots – WordPress and Blogspot are the two most popular platforms when it comes to blogging and in spite of being quite the late starter, WordPress now claims more than 40 per cent of bloggers around the world which totals around 60 billion blogs.
  2. Blogging totals – today there are over 1.5billion blogs and it’s estimated that every half a second a new blog is created. The reason for such high numbers is down to the fact that the majority of professional bloggers have around four blogs on average.
  3. Blogging languages – it’s believed that approximately 60 per cent of all blogs are in the English language with the other most prominent languages being Spanish, Portuguese and Indonesian would you believe (massive population!).
  4. Blogging business – blog posts are now so powerful they actually influence purchases. The terms useful, critical and important are what 80 per cent of companies around the world use to describe their business blog.
  5. Blogger’s bios – around a third of all bloggers are mums. It’s also estimated that 52 per cent of these bloggers are parents with children under the age of 18. It also believed that bloggers between the ages of 21 and 35 dominate the market.

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