Digital Boss At McLaren To Speak At SDA16

February 19th, 2016

The man behind the digital media strategy for Formula 1 giant McLaren has been lined up as guest speaker at the Surrey Digital Awards 2016.

Rob Bloom, Group Head of Digital & Social Media, at McLaren – which is based in Woking – will share insight with finalists and sponsors at SDA16 on the motorsport firm’s  “significant strides” made in the digital and social media arena.

Mr Bloom has been instrumental in growing and driving McLaren’s online, social media and mobile strategy since joining the company in 2012.

He has established a sophisticated fan engagement and partner value proposition for the McLaren Formula 1 team, delivering against brand, commercial and communications objectives.

Jenson Button and Fernando Alonso currently drive for their F1 team.

Mr Bloom’s work has repositioned McLaren’s global content and social media engagement strategy, delivered a number of standout campaigns, and established the brand’s mobile-first platform ethos – including the launch of the McLaren App in 2014.

Prior to McLaren, Mr Bloom held roles within various blue-chip FTSE organisations, including HomeServe PLC, and founded a successful digital content marketing agency.

The Surrey Digital Awards celebrate the online achievements of businesses, charities and schools from across the county.

The awards are supported by Surrey County Council (Headline Sponsor), Nero Blanco (Associate Sponsor), Surrey Chambers of Commerce (Key Supporter), Surrey Mirror (Media Partner), Gatwick Airport, Woking Borough Council and Capricorn Media.

The Presentation Evening  will be held at HG Wells Conference & Events Centre, Woking, on March 10.

The event includes an arrival drink, two-course meal, 1/3 bottle of wine per person ad on-stage entertainment and the awards ceremony.

Tickets are available here

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